Terms of Service

Last Updated: October 22, 2026

Key changes in this update

  • Section 7, reporting content (October 22, 2026): if you see something shared through MarkIt (a share link or a Space pin) that you believe is illegal or breaks these Terms, report it with the Report link on that page or by email; we review reports, may remove the content or limit access to it, and tell you what we did when we act.
  • Section 11, cancelling and the yearly reminder (October 20, 2026): you can also cancel by email, and our cancel page, mark-it.co/cancel, lists every way to cancel; on a yearly plan, we email you a reminder about 40 days before each renewal (it was about 30 days).
  • Section 11, failed renewals and cancelling (October 17, 2026): if a renewal payment fails we retry 3, 7 and 14 days after the due date and email you after each failure, then Pro ends and your account moves to the free tier; and every cancellation is confirmed by email.
  • Section 10, creating images with AI (October 10, 2026): each image costs 10 credits (on Pro the first 10 each month are free, up to 30 a month; on the free tier up to 5 a month), every Create counts even if you switch back to the original image, a Create that fails is refunded and does not count, what the details you type may not ask for, a pause of up to 24 hours after repeated blocked details, and generated images are stored at unlisted public links.
  • Section 11, right to withdraw (October 9, 2026): pressing the checkout button ("Start Pro now", or "Pay now, keep Pro" if you already have Pro) is your request for paid Pro to start, and by agreeing to these Terms at checkout you acknowledge that if you withdraw you pay only for the paid days of Pro you already had.
  • Section 11, right to cancel (Israel) (October 8, 2026): to cancel a new purchase within 14 days, email us. We refund the unused days of the period you paid for, or the full payment if you cancel because of a failure on our part.
  • Section 11, right to withdraw (October 7, 2026): the request you make at checkout now also covers a paid period that starts later because you already have Pro. If you withdraw, you pay only for the paid days of Pro you already had.
  • Rewrote Section 11 as "Paid plans and billing" (October 6, 2026): how MarkIt Pro is priced and renews, how free Pro from an invite or perk works with a purchase, cancelling any time in Settings while keeping Pro until the end of the paid period, the 14-day right to cancel for consumers in Israel and to withdraw for consumers in the EU, EEA and UK, full refunds for billing mistakes, receipts, and notice before price changes. Section 2 now gives our D-U-N-S number and business address.
  • Clarified in Section 12 that payment and billing records are kept for at least seven years after account deletion for tax and dispute purposes.
  • Section 4 (Eligibility): MarkIt opens Facebook posts marked 18+ for you only after you confirm you are 18 or older.
  • Updated the "API keys and AI connectors" subsection (Section 9): actions your connected AI client performs at your direction - saving items, setting or cancelling reminders, or sending us a feedback note - count as your actions; saves count toward your monthly capture limit and feedback notes are limited to a few per day.
  • Previous update (July 7, 2026) added the "API keys and AI connectors" subsection itself: you may generate a personal API key to connect your own AI client to your account; you are responsible for keeping the key secret and for your use of any third-party AI client, which is governed by its own terms.
  • Named the real controller (Tomer Ezri, sole proprietor in Israel) and the real contact addresses.
  • Set governing law to Israel and venue to the competent courts of Tel Aviv, with explicit carve-outs for EU, UK, Israeli, and California consumer protections that cannot be waived.
  • Replaced the placeholder arbitration clause with a plain-English informal-first, courts-second dispute-resolution path.
  • Added acceptable-use rules tailored to how people actually abuse a capture tool and the WhatsApp / Telegram bots.
  • Documented the current free-tier limits (40 captures per month, 12 categories, 3 sub-categories, 5 bot messages per day) and how credits work for gated features.
  • Added an EU consumer withdrawal statement and an immediate-digital-service waiver explanation.
  • Added AI-generated content disclaimers and clarified that the license you grant us does not allow training third-party AI on your content.
  • Added statutory carve-outs to the limitation of liability: gross negligence, willful misconduct, fraud, and any non-waivable consumer right are preserved.
  • Clarified Google Limited Use with verbatim four exceptions.
  • Corrected account-deletion scope: content deletes immediately; bot audit logs purge on retention cleanup.
  • Fixed the WhatsApp STOP description to reflect English-only support.
  • Cloudflare, Inc. is now an active sub-processor: Cloudflare Workers AI hosts the bot-search relevance reranker (@cf/baai/bge-reranker-base). See the Privacy Policy Section 4 sub-processor table for hosting location, transfer mechanism, and Workers AI data-usage policy.

1. Acceptance

By creating an account, signing in, installing the Chrome extension, sending a message to the MarkIt WhatsApp or Telegram bot, or using any other part of the Service, you agree to these Terms of Service ("Terms") and to our Privacy Policy. If you do not agree, do not use MarkIt.

2. Who we are

MarkIt is operated by Tomer Ezri, a sole proprietor registered in Israel as an exempt dealer (osek patur), trading as "MarkIt" at mark-it.co. D-U-N-S number 600832404. Our exempt-dealer number is available on request from support@mark-it.co. Business address: Chlenov 20, Tel Aviv-Yafo 6604802, Israel. Contact: support@mark-it.co. References in these Terms to "MarkIt", "we", "us", or "our" mean that proprietor. References to "you" or "your" mean the individual who accepts these Terms and uses the Service.

3. The Service

MarkIt is a universal capture workspace. It lets you save public web pages, private social media content via screenshots, images, documents, handwritten notes, and text notes; organizes them automatically with AI (categories, tags, summaries, semantic search); and delivers reminders through email, WhatsApp, or Telegram, with one-click export to your calendar (Google Calendar or a downloadable .ics). You can capture from the web dashboard, the PWA, the Chrome extension, the WhatsApp bot, or the Telegram bot.

Features change as we improve MarkIt. We may add, remove, or modify features on reasonable notice. Where the law requires it, we will issue a pro-rata refund before removing a material paid feature.

4. Eligibility

You must be at least 13 years old to use MarkIt in the United States (COPPA), and at least 16 in the European Union unless your member state has lowered the digital-consent age to 13, 14, or 15. In jurisdictions where you must be 18 to enter into a contract on your own, you must be 18 or have your legal guardian agree to these Terms on your behalf.

MarkIt is not directed to children. We do not have a technical age gate today and rely on your representation of age. If we learn a user is below the applicable minimum, we will delete the account.

MarkIt opens Facebook posts marked 18+ for you only after you confirm you are 18 or older. Confirm only if that is true.

5. Your account

During early access you need a valid invite code to create an account. You agree to give us accurate sign-up information, keep your password or Google account secure, and notify us at support@mark-it.co as soon as you suspect any unauthorized access. One person per account. You are responsible for everything that happens through your account.

We may suspend or terminate an account that is used to violate these Terms, to abuse the bots or the Service, or in a way that puts us or our users at risk. Where the reason allows it, we will warn you first and give you a chance to fix the problem.

6. Acceptable use

You agree not to:

  • Save, upload, or transmit content that is illegal where you live or where our service is operated.
  • Upload content that infringes someone else's intellectual-property rights.
  • Upload content that contains malware, or try to exploit vulnerabilities in MarkIt or our sub-processors.
  • Upload child sexual abuse material. We report CSAM to the appropriate authorities and preserve evidence.
  • Harass, dox, defame, or threaten other people through content you save or messages you send through the bots.
  • Scrape MarkIt, reverse-engineer the Service, or attempt to access accounts or data that are not yours.
  • Circumvent rate limits, free-tier caps, credit costs, or the deliberately-slow retry paths in the WhatsApp bot.
  • Create accounts by automated means or run more than one account per person.
  • Use MarkIt to send unsolicited bulk messages, including by abusing the Telegram or WhatsApp bot endpoints.
  • Use the AI image feature against the rules in Section 10, including trying to get around its safety checks.
  • Upload special-category data about other identifiable people (health, political opinions, religion, sexual orientation, union membership, biometric data) unless you have a lawful basis to do so.

We reserve the right to review, restrict, or remove content that violates these rules or applicable law, but we do not pre-screen what you save. You remain responsible for your own content.

7. Your content

You keep all rights to the content you save, upload, create, or send us ("User Content").

You grant us a worldwide, royalty-free, non-exclusive license to host, store, copy (for backup and redundancy), process, display back to you, index, extract text from, and transform your User Content, strictly for the purpose of operating and improving the Service for you. The license includes permission to send your User Content to the sub-processors listed in the Privacy Policy for those same purposes.

This license does not authorize us or any third party to use your User Content to train generalized artificial-intelligence or machine-learning models outside the in-product features described in the Privacy Policy. If we ever want to use your content to train a model outside those features, we will ask for your separate opt-in consent.

The license ends when you delete the content or your account, except to the extent we must keep copies to comply with legal obligations, protect the Service from abuse, or finish a transaction in progress.

You represent that you have the right to upload each piece of User Content and that it does not infringe anyone else's rights.

Reporting content

If you see something shared through MarkIt (a share link or a Space pin) that you believe is illegal or breaks these Terms, use the "Report" link on that page or email tomer@mark-it.co with the link and what is wrong. We review reports and may remove the content or limit access to it. When we act on a report, we tell the person who shared it what we did and why where we can reach them, and they can reply to ask us to look again. We may keep a copy of reported content and related records as evidence where the law allows or requires it.

8. Intellectual property

The MarkIt name, logo, website, extension, bot prompts, designs, code, and all other materials we create are our property (or our licensors' property) and are protected by copyright, trademark, and other laws. These Terms do not grant you a license to use them beyond using the Service as intended.

9. Third-party services

MarkIt integrates with third-party services that have their own terms and privacy policies. By using the integrations you agree to their terms in addition to ours.

  • Google Calendar and Google sign-in: Google API Services User Data Policy, including the Limited Use requirements. See our Privacy Policy section 6.
  • WhatsApp Business Platform (via WaSender): WhatsApp Business Terms and Messaging Policy.
  • Telegram Bot Platform: Telegram Terms of Service and Bot Terms.
  • OpenAI: your content is processed by OpenAI as our service provider under the OpenAI API data policy for the Chat Completions and Embeddings API endpoints we use today. OpenAI retains API requests for up to 30 days for abuse monitoring and does not train its publicly available models on API data by default.
  • Apify, Jina Reader, weserv.nl, Resend, Vercel, Supabase, SUMIT, Upay: see the Privacy Policy for what each provider does and where they are located.

We do not control those services and we are not responsible for their acts or omissions, except to the extent applicable law holds us responsible for our choice of provider.

API keys and AI connectors

You may generate a personal API key in Settings > Integrations to connect your own AI client - for example Claude, ChatGPT, or Cursor - to your MarkIt account through our connector (an MCP endpoint). If you do:

  • You are responsible for keeping the key secret. Anyone who holds it can reach your library through the connector until you revoke it. If a key is exposed, regenerate or delete it in Settings > Integrations - that invalidates it immediately.
  • Some clients (for example Claude.ai and ChatGPT) connect using OAuth rather than a key. That grant issues short-lived tokens and is ended by removing the MarkIt connector in your client, not by deleting an API key. See the Privacy Policy for detail.
  • The AI client and its provider are third parties governed by their own terms; by connecting one you agree to those terms in addition to ours. You are responsible for your use of the connected client, and we are not responsible for its acts or omissions.
  • Actions your connected client performs at your direction count as your actions: items it saves count toward your monthly capture limit, reminders it sets or cancels count toward (or free up) your active-reminder cap, and a feedback note it sends us on your behalf (limited to a few per day) is treated as a message from you.
  • You may use the connector only to reach your own account and data, and only within the rate limits we apply. Automated abuse, sharing keys to get around limits, or attempting to reach data that is not yours breaches Section 6 (Acceptable use).

Bot integrations

MarkIt offers two optional messaging-bot integrations - a WhatsApp bot delivered through WaSender, and a Telegram bot built on the official Telegram Bot API. These integrations are an extension of the Service and these Terms apply to your use of them, alongside the bot-platform terms listed in Section 9.

Activation. Clicking Connect on the WhatsApp or Telegram card in Settings is your agreement to the additional processing described in the corresponding subsection of the Privacy Policy (see Privacy Policy > Bot integrations). The lawful basis is contract performance under GDPR Article 6(1)(b): the bot is a sub-feature you opt into so that MarkIt can capture, classify, summarize, and search content you forward to it.

Acceptable use of forwarded content. Section 6 (Acceptable use) applies in full to anything you send through the bots. In particular: do not forward illegal content, content you do not have the right to share, content that infringes someone else's privacy or intellectual-property rights, or unsolicited bulk messages. We reserve the right to refuse or remove forwarded content under the same conditions as content saved through the web app.

Disconnect. You may end the integration at any time. From the web, tap Disconnect in Settings. From inside the bot, send /unlink on either platform. Disconnect terminates this sub-contract immediately. Saved items captured through the bot remain in your workspace under the standard retention rules until you delete them or your account.

Activation record. To meet our accountability obligations under GDPR Article 5(2) we retain a minimal record of when each integration was activated and disconnected. The record contains no message content. See Privacy Policy > Bot integrations for detail.

10. AI-generated content

MarkIt uses artificial intelligence to categorize, tag, summarize, transcribe (OCR), and rank your items, and to answer search queries through the bots. AI output can be wrong, incomplete, or biased. Do not rely on MarkIt's AI output for medical, legal, financial, or other professional advice. You are responsible for reviewing anything important before you act on it.

We label AI-generated elements in the UI. You can edit, rename, or delete every AI-generated label. None of our automated processing makes a legal or similarly significant decision about you under GDPR Article 22 or equivalent laws.

Creating images with AI

You can ask MarkIt to create an image for one of your items with AI. Each image costs 10 credits. On Pro, your first 10 images each month are free, and you can create up to 30 images a month. On the free tier you can create up to 5 images a month. Monthly counts reset on the 1st of each month (UTC).

Every Create counts toward your monthly limit, even if you later switch the item back to its original image. A Create that fails is refunded and does not count. If you delete the item while its image is being made, the Create still counts.

You may add optional details to guide the image. Those details must not ask for sexual content, violence, the likeness of a real person, hateful content, or trademarks or logos, and you must not use them to try to get around our safety checks. If our safety checks block the details you typed 5 times within 24 hours, creating images pauses for up to 24 hours. Blocks caused by an item's own content do not count toward this pause.

Generated images are stored at unlisted public links: we do not publish the link, but anyone who has it can view the image. Like other AI output, a generated image can be inaccurate, and you are responsible for how you use it.

11. Paid plans and billing

MarkIt has a free tier and a paid subscription, MarkIt Pro. Pro can also be given to you free, for example through an invite or another perk. This section applies when you buy MarkIt Pro. Pro is sold on our website, mark-it.co, and not inside the iPhone or Android apps. To buy it you must be 18 or older and the holder of the card you pay with.

Price and renewal

Pro is billed monthly. If we add a yearly plan, its terms will appear here before it goes on sale. The price is in US dollars and is shown at checkout, next to the button you press to pay, together with these renewal terms, and you agree to them before you pay. The price shown at checkout is the total you pay. Your subscription renews automatically at the end of each period and we charge the card you saved at checkout, until you cancel. We never charge you before the renewal date we showed you.

Payments are processed by SUMIT, with Upay as the card acquirer, on a payment page that SUMIT hosts. You enter your card details there, so MarkIt never sees or stores your full card number.

If you are on a yearly plan, we email you a reminder about 40 days before each yearly renewal.

If a renewal payment fails

If a renewal payment is declined, you keep Pro while we retry. We try the card again 3, 7 and 14 days after the due date, and we email you after each failed attempt. If the last retry also fails, Pro ends and your account moves to the free tier. Your saves stay where they are, and you can pay again any time to get Pro back.

Free Pro and when paid time starts

If you already have free Pro from an invite or another perk when you buy Pro, you pay at checkout and your paid period starts when your free Pro ends, so you do not lose any free days. The checkout shows the date your paid period starts before you pay. The 14-day periods to cancel or withdraw described below start when you buy, as each one explains.

Cancelling

You can cancel any time in Settings, or by email to support@mark-it.co from the address on your account. Our cancel page, mark-it.co/cancel, lists both ways and needs no login. Cancelling stops future renewals, and we stop future charges right away. A cancellation by email takes effect within 3 business days of your email, or on a later date you ask for. You keep Pro until the end of the period you have already paid for; after that your account moves to the free tier and your saves stay where they are. We do not refund the unused part of a period, except as described below. If you delete your account while you have Pro, Section 12 explains what happens. We confirm every cancellation by email.

Your right to cancel (Israel)

If you are a consumer in Israel, you may cancel a new Pro purchase within 14 days of the day you bought it or the day you received our confirmation email, whichever is later, under the Consumer Protection Law, 5741-1981, and the Consumer Protection (Cancellation of Transaction) Regulations, 5771-2010. To cancel under this right, email support@mark-it.co and tell us you are cancelling the purchase.

The paid Pro time ends when you cancel, and within 14 days of receiving your notice we refund the unused days of the period you paid for to the card you used. If you cancel because of a defect, because Pro is not as we described it, or because of another failure on our part, we refund the full payment. After the 14 days, you can still cancel any time as described under Cancelling, and we stop future charges right away.

Your right to withdraw (EU, EEA, UK)

If you are a consumer in the European Union, the European Economic Area or the United Kingdom, you have the right to withdraw from a Pro purchase within 14 days of the day you buy it, without giving a reason. This right comes from the Consumer Rights Directive 2011/83/EU (Article 9, as transposed by each Member State) and, in the UK, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To withdraw, email support@mark-it.co and tell us you are withdrawing from the purchase.

Pressing the checkout button ("Start Pro now", or "Pay now, keep Pro" if you already have Pro) is your request that we start your paid Pro right away or, if you already have Pro, when your current Pro ends. By agreeing to these Terms at checkout, you acknowledge that if you withdraw you pay only for the paid days of Pro you already had. If you withdraw within 14 days of buying, we refund what you paid within 14 days of your notice, minus a proportionate amount for those paid days. If your paid period has not started yet, we refund in full.

Refunds and billing mistakes

If a payment is taken by mistake or twice, or we cannot apply it to your plan, we refund it in full to the card you used. If you spot one, tell us at support@mark-it.co. Apart from these mistakes and the rights to cancel and withdraw above, payments are not refunded, including for the unused part of a period. Nothing in this section limits a right you have under the mandatory consumer law of the place where you live.

Receipts

We email you a receipt for every payment. The official receipt is issued by our payment provider and emailed separately.

Price changes

We give you at least 30 days' notice by email before a higher price applies to your subscription, so you can cancel before it takes effect. If you are on a discounted price, we email you at least 14 days before the full price applies.

Free tier and credits

The free tier has the default limits below, and we may adjust them as we learn:

  • 40 captures per month on the free tier.
  • 12 categories and 3 sub-categories per category.
  • 5 bot messages per user per day across WhatsApp and Telegram.

We use a "credits" system for optional extras such as AI image generation (10 credits per image, see Section 10), re-import (3 credits), manual summary on a free-tier capture beyond the monthly free allowance (3 credits), and streak repair (15 credits free / 7 credits Pro). Credits are an internal unit of account, not money, not a cash equivalent, and not transferable. You cannot buy credits. Credits are non-refundable except where the law requires a refund. Unused credits may expire when we tell you in advance that they will.

12. Termination

You can request account deletion from Settings > Delete Account. Once deletion completes, content you saved (items, notes, tags, categories, reminders) and your account record are removed immediately. Some audit and compliance records are purged on our retention cleanup rather than immediately. Payment and billing records are kept for at least seven years after deletion for tax and dispute purposes, as described in the Privacy Policy.

If you have a Pro subscription, deleting your account cancels it in the same step: Pro ends at deletion and unused time is not refunded, except that if you paid in the last 14 days, we review a refund under your right to cancel or withdraw in Section 11. While a payment, refund or checkout is still being processed, we cannot delete your account yet; we tell you the reason and when to try again, and you can contact support@mark-it.co.

We can suspend or terminate your account if (a) you materially breach these Terms, (b) your use creates legal, security, or operational risk for us or for other users, (c) we are required to do so by law or by a regulator, or (d) your account has been dormant for more than two years. Unless we are required to act immediately, we will give you reasonable notice and a chance to cure. On termination, the following sections survive by their nature: ownership, licenses you granted us that we still need to wind down, disclaimers, liability limits, indemnities, dispute resolution, governing law, and this Termination section.

13. Service availability

We work hard to keep MarkIt running, but we do not promise uninterrupted, error-free, or perfectly secure service. We may perform maintenance, fix bugs, update dependencies, and change sub-processors without advance notice where doing so is needed to keep the Service working. We do not offer a formal uptime SLA on the free tier.

14. Disclaimers

To the fullest extent permitted by law, MarkIt is provided "as is" and "as available", without warranties of any kind, express or implied, including the implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and uninterrupted or error-free operation. We do not warrant that any AI output will be accurate or useful, that the Service will meet your requirements, or that defects will be corrected.

Nothing in this section limits warranties that cannot be disclaimed under your local law. Consumers in the EU, the UK, Israel, and California keep the benefit of mandatory consumer-protection statutes that cannot be contracted out.

15. Limitation of liability

To the fullest extent permitted by law:

  • We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or the cost of substitute services, arising out of or relating to the Service or these Terms, even if we have been advised of the possibility of those damages.
  • Our aggregate liability for any and all claims relating to the Service in any 12-month period is capped at the greater of (a) the amount you paid us for the Service in that period, (b) USD 100, or (c) any higher amount required by applicable consumer law.

The disclaimers and the cap above do not apply to:

  • Death or personal injury caused by our negligence.
  • Our gross negligence, willful misconduct, or fraud.
  • Any liability that cannot be limited or excluded under applicable law (including under EU, UK, Israeli, or California consumer statutes).
  • Your obligation to pay amounts you owe us.

If you are a consumer and the law of your residence grants you rights that conflict with the disclaimers or the cap, those rights apply and are not waived by these Terms.

16. Indemnification

You agree to defend, indemnify, and hold harmless MarkIt from and against any third-party claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) that arise out of (a) your User Content, (b) your use of the Service in breach of these Terms, or (c) your violation of any law or of any third party's rights. This obligation does not apply to the extent the claim is caused by our breach of these Terms or by our own negligence or willful misconduct.

If you are a consumer, the scope of this obligation is limited to what is reasonable and lawful under your local consumer law.

17. Governing law

These Terms are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules, and the United Nations Convention on Contracts for the International Sale of Goods does not apply.

If you are a consumer, nothing in this section deprives you of the protection of the mandatory provisions of the law of the country in which you habitually reside (for example, consumer protections under EU, UK, or California law). You can bring claims under those protections in the courts of your home country where the law gives you that right.

18. Dispute resolution

If you have a complaint, please email tomer@mark-it.co first. We will try to resolve it informally within 30 days.

If we cannot resolve a dispute informally, it will be settled in the competent courts of Tel Aviv, Israel. If you are a consumer, nothing in this section deprives you of the protection of the mandatory venue rules of the country in which you habitually reside (for example, consumer protections under EU, UK, or California law). You can bring claims in the courts of your home country where local law gives you that right, including CCPA claims under Cal. Civ. Code § 1798.150 in California courts.

We do not require arbitration.

19. Changes to these Terms

We will post the new version and update the "Last Updated" date at least 30 days before a material change takes effect, and we will email the address on your account. Corrections and additions that expand your rights may take effect immediately. If you keep using MarkIt after the effective date, you accept the new Terms. If you do not agree, delete your account before the effective date.

20. General

  • Severability: if any part of these Terms is unenforceable, the rest stays in force.
  • No waiver: our failure to enforce a provision is not a waiver of our right to enforce it later.
  • Entire agreement: these Terms, together with the Privacy Policy and any in-product notices we refer you to, are the entire agreement between you and us about the Service.
  • Assignment: you may not assign these Terms without our written consent. We may assign them to an affiliate or to a successor in the context of a merger, acquisition, or sale of substantially all our assets, with notice to you.
  • Notices: we may give you notice by email, by a banner in the app, or through any Service messaging channel linked to your account. You give us notice by email to support@mark-it.co or tomer@mark-it.co.

21. Contact