Tel Aviv, Israel

Tomer Ezri.
Founder of MarkIt.

Solo founder. Software engineer. The person who got tired of forwarding links to himself on WhatsApp and never finding them again, and decided to actually fix it.

LinkedIn GitHub X / Twitter [email protected]

Why MarkIt exists

I forward 15-20 links to myself on WhatsApp every week. Then I never open that thread again. The information disappears, and a month later I am Googling the same article from scratch.

I have 4,000 screenshots in my camera roll. The recipe I screenshotted last summer is in there somewhere. So is the meeting agenda from March. So is the apartment listing I want to send to a friend. I cannot find any of them.

I tried Pocket, Raindrop, Notion, Apple Notes, browser bookmarks, Instagram Saves, and the WhatsApp "Saved Messages" feature. Each one solves a slice. None of them solves the whole habit. Pocket shut down in 2025 and the problem got worse.

MarkIt is the tool I wanted to exist. One place that accepts everything I save, from anywhere I save it. AI that does the organizing so I never have to. Search that finds what I meant, not just what I typed.

I built it in Tel Aviv as a solo founder. It is in early access right now. If you are a Pocket refugee, a screenshot-graveyard sufferer, or someone whose WhatsApp "Saved Messages" is a black hole - MarkIt is built for you.

What I work on at MarkIt

  • - WhatsApp + Telegram bot capture flow (the wedge nobody else owns)
  • - AI categorization that learns from how you reorganize over time
  • - Semantic search across English and Hebrew on the same library
  • - OCR text extraction so screenshot contents are searchable
  • - Google Calendar reminder integration on any saved item
  • - Shared Spaces for couples, families, and small teams
  • - Privacy posture: encryption in transit and at rest, no model training on user content, no ads, no data sale

Try the thing.

MarkIt is free to start. 40 saves a month, every AI feature included, no credit card. Pro is in early access and the first year is free with an invite code - hand-distributed this quarter.

Start free

Or read how MarkIt works / the Pocket alternative breakdown / about MarkIt the product.